LinkedIn for Personal Branding: The Ultimate Guide

Make a real impact on LinkedIn!

LinkedIn for Personal Branding is truly unique because it provides:·
Strategies on how to position yourself - not just a "how-to" on features·
Dozens of real examples and case studies·
Best practices for each profile section·
Six fresh new chapters about LinkedIn content with examples and strategies·
Writing prompts, ideas, and five persona examples for the About essay (summary)·
Five unique approaches to the work experience section·
Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career· Ways to measure and improve your personal LinkedIn experience·
Strategies to build and leverage your brand on LinkedIn·
Online Reader Resource website with additional resources and links

Also, you will learn how to:·
Be more easily found via LinkedIn and Google·
Leverage images, videos, links, and new profile sections·
Optimize your profile for search and first impressions·
Attract prospects and employers with your profile and content·
Become a thought leader·
Build social proof with recommendations and endorsements·
Write an impactful headline·
Use best practices for Company page and Group Opportunities

This book is written for:·
Executives and future executives·
Business owners and future business owners·
Students and new grads·
Independent professionals or consultants·
Job seekers

Sandra Long is a LinkedIn expert, consultant, author, and speaker. She was designated as a LinkedIn Top Voice in 2024. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.